When you turn the song on, you "feel sexy" and "good about yourself." Īfter performing the single live for the first time in its entirety on the Today Show, the group said that they felt "so many people are competitive with one another" and they want to "bring everyone together" and in turn, "have people encourage one another." "Boss" received promotion through a self-esteem campaign partnership with Do Something titled #ImABoss. Speaking to MTV, the group stated that the whole idea behind the track was for girls who share the same age as the group to "turn" the song on and "feel confident and empowered" because insecurity is a "common occurrence" in this age. It was officially released exclusively through MTV shortly after being teased. Initially, the track was teased through Fifth Harmony's social media accounts, in a short clip on July 4 but a snippet was played near the end of their performance at the Kiss 108 FM Concert in Boston on May 30, 2014. The track was subsequently included in both the Reflection Tour and the 7/27 Tour.
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The group performed the single for the first time at the Toyota Concert Series on Today followed by a pre-show red-carpet performance at the 2014 MTV Video Music Awards. The song was certified platinum by the Recording Industry Association of America.Īn accompanying music video for the song, choreographed and directed by Fatima Robinson, was released on the band's Vevo page that showed the group performing with chairs and interacting at a photo shoot and an arm wrestling contest. Outside of the United States, the song peaked at number 75 on the Canadian Hot 100 and reached the top 40 in countries such as Spain and the United Kingdom. Among national airplay charts, the track peaked at number 37 on the Mainstream Top 40, even though "Boss" was censored from mainstream radios after many felt the song was sending a political message to listeners, according to Frederic, one of the producers of the track. "Boss" debuted and peaked at number 43 on the Billboard Hot 100, staying in the charts for a total of fifteen weeks, outperforming "Miss Movin' On", their first single after forming as a quintet on The X Factor. "Boss" was well received by contemporary music critics, who praised the song's lyrical themes and production.
Critics drew comparisons to the works of previous girl groups such as Destiny's Child. Lyrically, the song focuses on themes of feminism, female empowerment, confidence and reversed gender roles. Musically, "Boss" is a dance-pop song with additional instrumentation including trumpets, handclaps, horns and heavy bass that create a rhythmic militaristic sound. Serviced to contemporary hit radio on August 19, the song was written by Eric Frederic, Joe Spargur, Daniel Kyriakides, Gamal Lewis, Jacob Kasher and Taylor Parks, and was produced by Frederic, Spargur and Daylight. " Boss" (stylized as " BO$$") is a song recorded by American girl group Fifth Harmony, released as the lead single from the group's debut studio album, Reflection (2015).
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